The Black Tie Boxing Academy, initiated by the Croatian boxing champion Goran Martinovic in Suzhou, represents a creative brand that has been established after ten years of dedication to the integration of culture, sports, and tourism. In 2024, they opened the "World Cravat" museum, which is a museum dedicated to the origin and culture of the necktie. Notably, it was established a full month earlier than the necktie museum in Croatia itself.

The initiative seems to be an innovative project that successfully marries culture with sports. The necktie, as a part of clothing, carries not only fashion and aesthetics but also a rich historical and cultural significance. Such a cultural exhibition platform can effectively inherit and promote the historical and cultural value of neckties.

Suzhou, known as an important historical and cultural city in China with profound cultural heritage, provides an ideal setting for the Black Tie Boxing Academy to open the "World Cravat" museum. This would undoubtedly attract many tourists and boxing enthusiasts interested in culture. The fact that it was launched a month before the museum in Croatia demonstrates the project's forward-looking nature and influence in international cultural exchanges.